Strategic websites
and the
systems behind them
Systems = website, email marketing, and content working together
Built fast. Built well.
Built to grow.
Building “shell, yes! momentum
Whether you run a local service business or work online, your digital presence should move people toward understanding, trust, and action. Clear, strategic, and easy for your clients to use.
We keep the process simple and collaborative so you can move forward without overwhelm and feel confident in what we build together. Tiny steps can create massive momentum in your business.
Things feel harder than they should
Your website looks outdated and isn’t doing much
Your email marketing isn’t set up or bringing you business
You hired help but projects stalled
Your site, email, and content feel patched together
We are laser-focused on
clarity
If you’re not sure how to talk about your work, we help you clean up your message so people instantly get what you do and why it matters.
user experience
Guide people toward buying, booking, and joining.
We build with buyer psychology, practical user experience and SEO/AI knowledge in mind.
coordination
Turn scattered systems into something that works.
If your content feels all over the place or non-existent, we help you clean it up and bring everything together so it finally works for you.
Moving you forward
We’re unlike anyone you’ve ever worked with.
We have a unique ability to think from a thousand-foot view and tackle the details. Oh, and we work fast.
With 30 years in marketing and years of hands-on website and email builds, we know how to take complex ideas and make them easy-breezy.
Recent Projects
What Clients Have to Say
Clients return time and again because our work is solid, dependable, and supports entrepreneurs in a practical, effective way.
“It was great having someone who knew how to think through the logistics of my email system. That is not my field of expertise and having Michelle on my virtual "team" was great for my peace of mind so I could go do what I need to for my own clients.”
~ Anna Nelson
“The experience of working with Michelle to build my website was creative, thorough, and best of all, so easy! She really listened, and was ready to incorporate all the ideas I had. She did a great job guiding me and explaining everything patiently. Now I have a spectacular website that helps my business stand out.”
~ Michaelann Bellerjeau
“Michelle is amazing to work with. She listens. She's just so great to work with and makes the process easy! She sure took a lot of stress off of my plate.”
~ Nic Bradley
FAQs
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Squarespace design, redesigns, migrations, Membership.io setup, email systems, and backend IT support for small businesses.
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Most sites launch in a week; smaller projects in an hour or two. More complex projects can span a month or a few months.
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No. I can help you shape and refine what you have, and create what’s missing. Note: I’m not a copywriter.
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Absolutely.
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Absolutely.
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Yes. Whether you’re starting fresh or rebuilding from the ground up, I can design and build a fully custom Squarespace site tailored to your business.
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I provide setup, user experience improvements, cleanup, ongoing support, adding new features, and offer an online getting-started tutorial.